Resources · Checklist

Website checklist for SMEs

Use this before you launch or refresh — not as a vanity score, but as a practical pass for clarity and contact.

Clarity

• Main service is obvious above the fold
• Headline sounds like your business, not buzzwords
• Who you serve and where is stated early

Mobile & speed basics

• Readable on a phone without pinching
• Buttons are easy to tap (especially WhatsApp)
• Images are compressed enough for mobile data

Enquiry path

• WhatsApp or contact CTA on every key section
• Phone, hours and location (or service area) findable
• Forms only ask what you will actually answer

Proof & trust

• Real photos or work examples (not stock clutter)
• Reviews, credentials or outcomes — only if genuine
• No fake logos, invented testimonials or “No.1” claims

Launch hygiene

• Page titles and descriptions written in plain language
• Broken links checked; demo/sample labels removed from live client copy
• You know who updates content after launch